How to lead a successful digital team

Leading a successful digital team can be challenging. There are KPIs to hit, deadlines to meet, and a whole spectrum of personalities to manage—especially in an era where hybrid and remote work is the norm. How do you rise to the challenge in 2025?

To help you succeed, we’ve updated our tips for leading your team to digital triumph.

Also make sure you choose the right CMS:

1. Focus on Innovation

According to research from MIT Sloan, 18% of global executives value innovation above all else when hiring great digital leaders. In 2025, this insight holds true—leaders who foster innovation drive collaboration, creativity, and adaptability in their teams.

Modern innovation processes like design sprints are still valuable, but don’t overlook newer techniques. For example, you can integrate AI tools such as ChatGPT or Gemini into brainstorming and prototyping workflows to speed up ideation and testing. Leveraging these technologies can drastically reduce time-to-market for new ideas.

2. Secure Funding for Innovation

Innovation thrives on resources. Without adequate funding, even the best ideas can falter. As a digital leader, it’s your responsibility to secure buy-in for your team’s initiatives. The key? Data-driven operational plans that clearly outline your short-term, medium-term, and long-term goals.

Show the leadership the potential ROI of innovative tools like AI-driven analytics, automation software, or composable CMS solutions. Highlight metrics such as improved time-to-market, increased customer engagement, and reduced costs. Backing up your case with real-world data is more crucial than ever in today’s competitive environment.

See also: Digital projects: Most Common Fails »

3. Set Clear Goals and Communicate Them

Every digital team needs a clear direction. Defining realistic, actionable, and measurable goals ensures that your projects stay on track and your team works in unison. In 2025, this process is increasingly driven by OKRs (Objectives and Key Results), which align team efforts with organizational priorities.

Once you’ve established your goals, communicate them through modern collaboration tools like Slack, Microsoft Teams, or Notion. Schedule regular check-ins to review progress, share insights using dashboards from tools like Google Analytics 4 or Looker, and refine your KPIs to ensure continued success.

4. Get to Know Your Team

Effective leadership starts with understanding your team. In 2025, this means going beyond individual strengths and weaknesses to also consider work preferences in a hybrid or remote environment. Tools like 15Five or Culture Amp can provide actionable insights into team engagement and morale.

Don’t neglect external contributors either. Freelancers, consultants, or third-party vendors are often integral to digital projects. Foster strong relationships by clearly communicating roles and expectations. If you identify skills gaps, invest in training or tools that empower your team to excel.

Read more: The Skills You Need to Build Successful Digital Experiences »

5. Assess Your Digital Tools

Your team’s efficiency depends heavily on the tools at their disposal. Are your digital tools keeping up with today’s challenges, or is it time for an upgrade? The right tech stack can significantly boost collaboration, productivity, and results. Here are some must-haves in 2025:

• CMS - A composable CMS will allow your team to seamlessly manage content, ensuring flexibility for rapid updates and smooth omnichannel delivery.
• Analytics - AI-powered tools like Google Analytics 4 or Looker help you track progress in real time, enabling quicker decision-making based on data-driven insights.
• Marketing automation - Platforms like HubSpot or ActiveCampaign use AI to personalize campaigns, segment audiences, and streamline workflows across multiple channels.
• CRM - Advanced tools like Salesforce or Pipedrive integrate automation and predictive analytics, helping you stay connected with customers while simplifying pipeline management.

6. Implement ContentOps

Content operations, or ContentOps, continues to evolve as a vital framework for producing consistent, high-quality, cross-channel content. It’s about bringing people, processes, and technology together to create a well-oiled content machine.

In 2025, start by aligning your team roles with your organization’s digital strategy. Use tools like Trello or Airtable to streamline workflows, and introduce automation where possible to reduce manual effort. Treat content creation with the same discipline as development—using analytics to measure output, optimize performance, and continuously improve.

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Leading a digital team in 2025 may seem daunting, but with the right strategies, it doesn’t have to be. Success boils down to thoughtful planning, leveraging modern tools, and empowering your team to innovate.

Take the time to understand your team, secure resources, assess your tools, and define your goals. With a clear vision, cutting-edge tools, and a collaborative mindset, you’ll be well on your way to digital success in an ever-evolving landscape.

Originally published 24 September 2018. Updated 27 November 2024.